Hey awesome girl,
I’ll admit it. Sometimes I forget to post on social media. In my defense, I usually keep a client-load so full of other marketing projects that my own marketing falls to the end of the priority list. It’s not a good excuse, but it has been my excuse for a looong while…🤦🏾♀️
When I launched the Hey Awesome Girl community recently, I knew I needed to change that. I’d created this space full of resources for women, I couldn’t let it just set there and be empty. I needed to prioritize my social media game to help grow my community.
The problem was, I still had a full client roster. So I needed to get really good at managing my social media accounts with very limit time. Once I spent a little time growing my Instagram account by 1000+ followers in 2 months, I then decided to focus on my content.
Luckily for me, I had years of experience managing social media accounts for other brands, so I had some pretty solid go-to social media strategies for cranking out impactful social content quickly!
I’m going to share with you my step-by-step process for planning out a month-worth of social media content in about 90 minutes. Keep reading…
This is a process that I recommend doing the last week n the month for the following month.
There are 4 parts to this process for me:
The first step to planning my social media content is to determine what’s the point of the content. What are my goals for the month? What do I want people to do?
Based on these goals, I will compile appropriate content for the month.
Typically there are 3 main categories of CTAs (or calls to action) that I can pull from:
One thing to note is that “Engagement” and “Branding” CTAs usually are accompanied by content that GIVES. Whereas “Selling” CTAs are, well, selling so it’s important to have a good balance between the different types.
In a given month – when you’re not in the middle of a big product launch – good balance could be:
Of course, you can mention things that you sell in the engagement and Branding posts, but they can’t be the overall point of the post.
Next we want to move on to our content.
Before I actually come up with the content for social media, I look at my calendar and count how often I want to post. Like, I literally pull out my calendar and count. Because I typically like to publish social media content on Mondays, Wednesdays and Fridays – these are what I call my “Social media contingency days”… meaning that if things come up, I at least know I have something scheduled – I’ll count the number of Mondays, Wednesdays and Fridays in the month and use that number to determine how much content I need to produce.
So for next month, I know there are 13 days that I need to have content for.
From there I go to my content idea log to pull content or use it to give me some ideas. What is a content idea log?
My Content Idea Log contains a bunch of content ideas from which I can easily pull ideas. It is organized by category. Some of the categories in my content idea log are:
If you don’t have a go-to Content Idea Log, don’t worry. I’ve created a list of 40+ social media post ideas and it’s available in the free Hey Awesome Girl community portal this week. If you’re already a free member you can log in here.
From my content log, I will basically compile a list of the things I want to post. If I’m really feeling like a G I’ll go ahead and write out my goals or CTAs for each post.
Once I have all the content, I want to make it look pretty. Now typically this would take A LOT of time trying to figure out what to design and how to make things look good, but I decided to be kind to myself by making a template that I can re-use every month to make designing my social media posts easy, particularly for Instagram, because it’s the social network I’m most focused on growing right now.
I use a Photoshop template to create my content every month. Members of the PRO community can download this template (plus tutorial) this week as part of their membership.
The great thing about using a template for my designs is that I can easily copy/paste the content from my content log into the template and it’s super easy to then schedule the content.
In the HAG PRO section of the site, I share a tutorial with you on exactly how to do this. It may take you 20-30 minutes the first time you do it, but soon you’ll get it down to 10 minutes tops.
So I already mentioned that I use Photoshop for making my designs. Sometimes I may also use Canva. With my designs. Typically I stick to one tool per planning cycle to keep it simple, but in either case, I work from a template.
My other tool that is CRUCIAL to my social planning is CoSchedule.
Coschedule is a lifesaver for me, because not only do I manage my social media accounts, but Hey Awesome Girl manages social media accounts for about 2 dozen other profiles for clients. If you’re interested in us helping you manage your social media account too, contact us.
With CoSchedule I can go ahead and schedule my social media posts for the next month, organize them by the campaign and link them to other marketing and production projects I’m working on.
Scheduling content in Coschedule is as easy as copy/paste and drag/drop.
AND – #PROtip – I can bulk schedule my schedule media posts to save even more time.
So again, my main tools for planning out my social media content for the month are:
Want to get a head start on your social media planning for next month?
I’m happy to help! Get access to:
Sign up for a free trial of Hey Awesome Girl PRO and get instant access to these resources AND:
Here’s to an awesome week, sis!