One of the main goals of your website is: categorizing your brand for search engines.
This means SEO, SEO, SEO! Search engine optimization still matters. You don’t have to be an SEO master to have a profitable website but you do need to spend some time regularly working on your SEO. The key to proper search engine optimization is to use words people will search for when they want your specific type of product, and be consistent with using those keywords, and words like them on your site.
SEO can be a complicated process, so if you need additional help with this, here are some resources to help.
5 Great Resources for Learning Search Engine Optimization for Lifestyle Businesses:
1. Google Webmaster Central Blog
Want to improve your search engine optimization for Google? Get tips directly from Google! Read the Search Engine Optimization Starter Guide. Google Webmaster Central also has a regular blog with several good resources too.
2. The Moz Blog
Moz is a great resource for SEO info, guides, and services. On the Moz blog the industry’s top wizards offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
3. Can I Rank
Can I Rank is the first SEO software that uses artificial intelligence to give you specific action recommendations rather than just data. They also have a good blog that outlines SEO strategies and resources.
Quicksprout is a GREAT business and marketing blog by Neil Patel. He has an in-depth SEO guide that tells you just about everything you need to know to get started with SEO.
5. Hey Awesome Girl Website Marketing Audit
We offer an in-depth website marketing audit for brands who need help with their SEO. Our Website Marketing audits use advanced SEO systems and solid strategies to analyze your SEO and create a plan for you to improve your results.
BONUS: some other great SEO and website marketing resources we love: