Hey baby cakes!
This post is the second in a 2-parter about websites. If you missed the first post in the series – Website 101: How to Buy a Domain, Pick a host and Content Management System – make sure you sign up for the free Hey Awesome Girl community to check it out. In it I share some recommended website hosts, pricing and links to resources for getting started.
Today we're going over how to build, test, launch your site – and what you need to know before you launch.
Because this experience will be different based on the host and content management system (CMS) you’re using, this post will focus more on the strategies and tactics that hold true for all platforms – And the workflow I use when creating a new site.
As a note, before you start actually building your website, I recommend using website wireframes as a guide to build your pages. If you're not sure what website wireframes...
Hey Awesome girl,
It’s no secret that I LOVE Instagram. As of the writing of this blog post it’s actually my favorite social network.
Not only is it full of great content, it’s PACKED with business potential for new creative digital empires!
Some benefits of using Instagram for Business are:
High discoverability – right now, Instagram – more than other social networks – offers you the ability to show up more often in the feeds of people who are looking for your content via use of hashtags
Easy to create tribes – because of the high discoverability, it’s easy to create tribes of like-minded people on Instagram
Great analytics tools – with Instagram business or creator accounts you can get in-depth account, audience and post analytics to help empower your social strategies.
Despite all the benefits, anyone new to using Instagram for business knows it can be frustrating to grow your Instagram audience! And with new algorithm...
This means SEO, SEO, SEO! Search engine optimization still matters. You don’t have to be an SEO master to have a profitable website but you do need to spend some time regularly working on your SEO. The key to proper search engine optimization is to use words people will search for when they want your specific type of product, and be consistent with using those keywords, and words like them on your site.
SEO can be a complicated process, so if you need additional help with this, here are some resources to help.
Want to improve your search engine optimization for Google? Get tips directly from Google! Read the Search Engine Optimization Starter Guide. Google Webmaster Central also has a regular blog with several good resources too.