Hey baby cakes!
This post is the second in a 2-parter about websites. If you missed the first post in the series – Website 101: How to Buy a Domain, Pick a host and Content Management System – make sure you sign up for the free Hey Awesome Girl community to check it out. In it I share some recommended website hosts, pricing and links to resources for getting started.
Today we're going over how to build, test, launch your site – and what you need to know before you launch.
Because this experience will be different based on the host and content management system (CMS) you’re using, this post will focus more on the strategies and tactics that hold true for all platforms – And the workflow I use when creating a new site.
As a note, before you start actually building your website, I recommend using website wireframes as a guide to build your pages. If you're not sure what website wireframes...
Hey Awesome girls,
Creating and running your digital empire requires using online tools to build awareness for your brand.
Your online platforms are the tools you use to broadcast your brand to the world. The most important thing to remember when it comes to digital platforms is: KISS
Keep it simple, sister!
Don’t try to jump on the hottest new trend or create a system so complicated that people can’t figure out where to find you – or you can't manage it. Tell people where you are and stick with it until you build momentum. If you feel like you’re doing too much by way of online identities, then you probably are and it's okay to scale back.
Here are the online identities that matter for making your brand profitable:
While I think your email community is most important, for today we'll focus on your website and your social media accounts.
These two topics alone could fill up volumes and...
Hey awesome girl,
I’ll admit it. Sometimes I forget to post on social media. In my defense, I usually keep a client-load so full of other marketing projects that my own marketing falls to the end of the priority list. It’s not a good excuse, but it has been my excuse for a looong while…
When I launched the Hey Awesome Girl community recently, I knew I needed to change that. I’d created this space full of resources for women, I couldn’t let it just set there and be empty. I needed to prioritize my social media game to help grow my community.
The problem was, I still had a full client roster. So I needed to get really good at managing my social media accounts with very limit time. Once I spent a little time growing my Instagram account by 1000+ followers in 2 months, I then decided to focus on my content.
Luckily for me, I had years of experience managing social media accounts for other brands, so I had some pretty solid go-to social media...
Hey Awesome girl,
It’s no secret that I LOVE Instagram. As of the writing of this blog post it’s actually my favorite social network.
Not only is it full of great content, it’s PACKED with business potential for new creative digital empires!
Some benefits of using Instagram for Business are:
High discoverability – right now, Instagram – more than other social networks – offers you the ability to show up more often in the feeds of people who are looking for your content via use of hashtags
Easy to create tribes – because of the high discoverability, it’s easy to create tribes of like-minded people on Instagram
Great analytics tools – with Instagram business or creator accounts you can get in-depth account, audience and post analytics to help empower your social strategies.
Despite all the benefits, anyone new to using Instagram for business knows it can be frustrating to grow your Instagram audience! And with new algorithm...
Back in 2010, when consulting became my primary job, I launched my business by teaching an online branding class. I taught creative entrepreneurs how to build a cohesive brand and touched on the most important elements of a brand style guide.
I’ve always been drawn to the idea of branding, probably because branding has always felt like storytelling to me. It’s a heroine’s journey. It’s an experience to behold.
I’ve never wanted to be “told” what a brand is, I’ve wanted to be shown.
As with my favorite books, the BEST brands are love and adventure stories. Stories to which I can relate. The best brands communicate value, belonging, fit, aspirations and so much more. There’s tremendous power in a compelling brand, a power that transcends just a logo.
My favorite brands are more than a logo. The logos are merely a trigger for an emotional experience or a “story” that I tell myself related to their products or...
This means SEO, SEO, SEO! Search engine optimization still matters. You don’t have to be an SEO master to have a profitable website but you do need to spend some time regularly working on your SEO. The key to proper search engine optimization is to use words people will search for when they want your specific type of product, and be consistent with using those keywords, and words like them on your site.
SEO can be a complicated process, so if you need additional help with this, here are some resources to help.
Want to improve your search engine optimization for Google? Get tips directly from Google! Read the Search Engine Optimization Starter Guide. Google Webmaster Central also has a regular blog with several good resources too.